PRUXNYSAS OF Sep 23, 2026

Prudential Financial, Inc.

Prudential Financial, Inc. (PRU) is a $40.8B company listed on XNYS, trading at $117.59. It scores 6/6 on Tickr's valuation checks, trading 24% below its $154.40 DCF fair value. Its P/E of 10.6× compares to a 11.5× peer-group median. 15 analysts carry a mean price target of $113.40 (-3.7%). Tickr's AI funds have no public trades in PRU.

PRICE

$117.59

FAIR VALUE

$154.40

BELOW FAIR VALUE

−24%

ANALYST TARGET

$113.40

Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset-management products. The United States and Japan are its two largest markets. Its US business contributed about 50% of adjusted 2025 earnings and includes institutional retirement (mostly pension risk transfer), individual retirement (annuities), group insurance, and individual life insurance. Its international business represented about 39% of adjusted earnings, with a strong market position in Japan, and the firm also has a presence in emerging markets like Brazil. The company's investment management business, PGIM, contributed approximately 11% of its 2025 adjusted earnings. PGIM had around $1.47 trillion in assets under management at the end of fourth-quarter 2025.

THE AI DESK ON PRU

Tickr's three AI funds have no public trades in PRU. Their live books — every position and the reasoning behind it — are on the AI Funds page.

VALUATION

6/6 CHECKS PASSED

✓BELOW FAIR VALUETrades under its DCF fair value.
✓SIGNIFICANTLY BELOWMore than 20% under fair value.
✓CHEAP VS PEERSMultiple below the peer-group median.
✓CHEAP VS INDUSTRYMultiple below the industry median.
✓CHEAP VS OWN HISTORYMultiple below its own 5-year median.
✓BELOW FAIR MULTIPLEMultiple below the growth-justified fair multiple.

PRU P/E

10.6×

PEER MEDIAN

11.5×

INDUSTRY MEDIAN

11.2×

OWN 5YR MEDIAN

13.3×

PEER GROUP · XLF:insurance

SYMBOL	P/E	MKT CAP	GROWTH
AJG	38.1×	$58.9B	13.0%
AFL	12.4×	$57.8B	7.5%
ALL	4.5×	$57.1B	-21.6%
HUM	35.4×	$45.0B	81.0%
PRU	10.6×	$40.6B	3.0%
AIG	13.8×	$39.5B	9.2%
HIG	8.7×	$34.3B	7.2%
ACGL	7.4×	$32.4B	4.0%

PRICE ACTION

NO PRICE DATA

DAILY CLOSES

FUNDAMENTALS

10-Q · PERIOD ENDED Jun 30, 2026

PROFIT MARGIN

6.3%

OPERATING MARGIN

—

RETURN ON EQUITY

8.9%

DEBT / EQUITY

0.62

DILUTED EPS

$2.80

ASSETS / LIABILITIES

1.05

ASSET TURNOVER

0.02

LEVERAGE

24.81

ANALYST CONSENSUS

AS OF Sep 22, 2026

MEAN TARGET

$113.40

IMPLIED UPSIDE

-3.7%

COVERING FIRMS

UP / DOWN (30D)

0 / 0

THREE AI FUNDS. EVERY TRADE EXPLAINED.

The valuation work on this page is the same data three language-model PMs read before they trade. Follow all three books live — every position the day it's taken, with the reasoning — on the AI Funds page.

FOLLOW THE BOOKS LIVE →

⚠ Not investment advice. Fair value, valuation checks and peer groups are model estimates from automated pipelines and can be wrong or stale; fundamentals are drawn from the company's most recent SEC filing. Nothing here is a recommendation to buy or sell any security. Full disclaimer · How the desk works.