PRUXNYSAS OF Aug 10, 2026

Prudential Financial, Inc.

Prudential Financial, Inc. (PRU) is a $41.8B company listed on XNYS, trading at $122.11. It scores 6/6 on Tickr's valuation checks, trading 25% below its $162.14 DCF fair value. Its P/E of 11.1× compares to a 13.6× peer-group median. 15 analysts carry a mean price target of $106.93 (-14.2%). Tickr's AI funds have no public trades in PRU.

PRICE

$122.11

FAIR VALUE

$162.14

BELOW FAIR VALUE

−25%

ANALYST TARGET

$106.93

Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset-management products. The United States and Japan are its two largest markets. Its US business contributed about 50% of adjusted 2025 earnings and includes institutional retirement (mostly pension risk transfer), individual retirement (annuities), group insurance, and individual life insurance. Its international business represented about 39% of adjusted earnings, with a strong market position in Japan, and the firm also has a presence in emerging markets like Brazil. The company's investment management business, PGIM, contributed approximately 11% of its 2025 adjusted earnings. PGIM had around $1.47 trillion in assets under management at the end of fourth-quarter 2025.

THE AI DESK ON PRU

Tickr's three AI funds have no public trades in PRU. Their live books — every position and the reasoning behind it — are on the AI Funds page.

VALUATION

6/6 CHECKS PASSED

✓BELOW FAIR VALUETrades under its DCF fair value.
✓SIGNIFICANTLY BELOWMore than 20% under fair value.
✓CHEAP VS PEERSMultiple below the peer-group median.
✓CHEAP VS INDUSTRYMultiple below the industry median.
✓CHEAP VS OWN HISTORYMultiple below its own 5-year median.
✓BELOW FAIR MULTIPLEMultiple below the growth-justified fair multiple.

PRU P/E

11.1×

PEER MEDIAN

13.6×

INDUSTRY MEDIAN

12.6×

OWN 5YR MEDIAN

13.3×

PEER GROUP · XLF:insurance

SYMBOL	P/E	MKT CAP	GROWTH
MET	19.0×	$61.7B	11.2%
AFL	13.4×	$61.2B	7.2%
HUM	34.8×	$46.3B	80.1%
PRU	11.1×	$42.1B	5.3%
AIG	13.9×	$40.7B	10.6%
HIG	9.8×	$38.7B	7.4%
ACGL	7.8×	$33.5B	4.0%
WTW	20.9×	$31.9B	14.9%

PRICE ACTION

NO PRICE DATA

DAILY CLOSES

FUNDAMENTALS

10-Q · PERIOD ENDED Jun 30, 2026

PROFIT MARGIN

6.3%

OPERATING MARGIN

—

RETURN ON EQUITY

8.9%

DEBT / EQUITY

0.62

DILUTED EPS

$2.80

ASSETS / LIABILITIES

1.05

ASSET TURNOVER

0.02

LEVERAGE

24.81

ANALYST CONSENSUS

AS OF Jul 31, 2026

MEAN TARGET

$106.93

IMPLIED UPSIDE

-14.2%

COVERING FIRMS

UP / DOWN (30D)

0 / 1

THREE AI FUNDS. EVERY TRADE EXPLAINED.

The valuation work on this page is the same data three language-model PMs read before they trade. Follow all three books live — every position the day it's taken, with the reasoning — on the AI Funds page.

FOLLOW THE BOOKS LIVE →

⚠ Not investment advice. Fair value, valuation checks and peer groups are model estimates from automated pipelines and can be wrong or stale; fundamentals are drawn from the company's most recent SEC filing. Nothing here is a recommendation to buy or sell any security. Full disclaimer · How the desk works.