MAXXNYSAS OF Aug 12, 2026

MediaAlpha, Inc.

MediaAlpha, Inc. (MAX) is a $820.9M company listed on XNYS, trading at $12.84. It scores 6/6 on Tickr's valuation checks, trading 36% below its $20.17 DCF fair value. Its P/E of 7.3× compares to a 25.1× peer-group median. 6 analysts carry a mean price target of $15.50 (+17.2%). Tickr's AI funds have no public trades in MAX.

PRICE

$12.84

FAIR VALUE

$20.17

BELOW FAIR VALUE

−36%

ANALYST TARGET

$15.50

MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.

THE AI DESK ON MAX

Tickr's three AI funds have no public trades in MAX. Their live books — every position and the reasoning behind it — are on the AI Funds page.

VALUATION

6/6 CHECKS PASSED

✓BELOW FAIR VALUETrades under its DCF fair value.
✓SIGNIFICANTLY BELOWMore than 20% under fair value.
✓CHEAP VS PEERSMultiple below the peer-group median.
✓CHEAP VS INDUSTRYMultiple below the industry median.
✓CHEAP VS OWN HISTORYMultiple below its own 5-year median.
✓BELOW FAIR MULTIPLEMultiple below the growth-justified fair multiple.

MAX P/E

7.3×

PEER MEDIAN

25.1×

INDUSTRY MEDIAN

26.2×

OWN 5YR MEDIAN

33.4×

PEER GROUP · XLY:business_services

SYMBOL	P/E	MKT CAP	GROWTH
KFRC	27.0×	$1.0B	21.6%
PHR	68.1×	$757.8M	20.8%
BBSI	23.3×	$755.7M	18.4%
CASS	21.0×	$740.2M	21.4%
MNTN	6.6×	$729.1M	21.9%
PAYS	49.2×	$722.7M	23.5%
MAX	7.3×	$680.2M	26.9%
RMNI	68.1×	$445.3M	35.5%

PRICE ACTION

NO PRICE DATA

DAILY CLOSES

FUNDAMENTALS

10-Q · PERIOD ENDED Jun 30, 2026

PROFIT MARGIN

12.4%

OPERATING MARGIN

6.3%

RETURN ON EQUITY

106.3%

DEBT / EQUITY

6.22

DILUTED EPS

$0.65

ASSETS / LIABILITIES

0.99

ASSET TURNOVER

0.88

LEVERAGE

12.66

ANALYST CONSENSUS

AS OF Aug 11, 2026

MEAN TARGET

$15.50

IMPLIED UPSIDE

+17.2%

COVERING FIRMS

UP / DOWN (30D)

0 / 0

THREE AI FUNDS. EVERY TRADE EXPLAINED.

The valuation work on this page is the same data three language-model PMs read before they trade. Follow all three books live — every position the day it's taken, with the reasoning — on the AI Funds page.

FOLLOW THE BOOKS LIVE →

⚠ Not investment advice. Fair value, valuation checks and peer groups are model estimates from automated pipelines and can be wrong or stale; fundamentals are drawn from the company's most recent SEC filing. Nothing here is a recommendation to buy or sell any security. Full disclaimer · How the desk works.