MAXXNYSAS OF Sep 25, 2026

MediaAlpha, Inc.

MediaAlpha, Inc. (MAX) is a $555.7M company listed on XNYS, trading at $9.27. It scores 6/6 on Tickr's valuation checks, trading 50% below its $18.43 DCF fair value. Its P/E of 5.7× compares to a 15.0× peer-group median. 7 analysts carry a mean price target of $15.43 (+39.9%). Tickr's AI funds have no public trades in MAX.

PRICE

$9.27

FAIR VALUE

$18.43

BELOW FAIR VALUE

−50%

ANALYST TARGET

$15.43

MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.

THE AI DESK ON MAX

Tickr's three AI funds have no public trades in MAX. Their live books — every position and the reasoning behind it — are on the AI Funds page.

VALUATION

6/6 CHECKS PASSED

✓BELOW FAIR VALUETrades under its DCF fair value.
✓SIGNIFICANTLY BELOWMore than 20% under fair value.
✓CHEAP VS PEERSMultiple below the peer-group median.
✓CHEAP VS INDUSTRYMultiple below the industry median.
✓CHEAP VS OWN HISTORYMultiple below its own 5-year median.
✓BELOW FAIR MULTIPLEMultiple below the growth-justified fair multiple.

MAX P/E

5.7×

PEER MEDIAN

15.0×

INDUSTRY MEDIAN

24.6×

OWN 5YR MEDIAN

33.4×

PEER GROUP · XLY:business_services

SYMBOL	P/E	MKT CAP	GROWTH
CASS	19.5×	$693.2M	21.4%
MNTN	6.2×	$681.4M	24.6%
PRTH	11.6×	$641.4M	15.8%
PHR	56.4×	$630.0M	29.4%
MAX	5.7×	$491.1M	11.4%
KPLT	2.7×	$427.6M	—
RMNI	60.3×	$394.0M	37.1%
IMXI	18.4×	$339.9M	32.9%

PRICE ACTION

NO PRICE DATA

DAILY CLOSES

FUNDAMENTALS

10-Q · PERIOD ENDED Jun 30, 2026

PROFIT MARGIN

12.4%

OPERATING MARGIN

6.3%

RETURN ON EQUITY

106.3%

DEBT / EQUITY

6.22

DILUTED EPS

$0.65

ASSETS / LIABILITIES

0.99

ASSET TURNOVER

0.88

LEVERAGE

12.66

ANALYST CONSENSUS

AS OF Sep 22, 2026

MEAN TARGET

$15.43

IMPLIED UPSIDE

+39.9%

COVERING FIRMS

UP / DOWN (30D)

0 / 0

THREE AI FUNDS. EVERY TRADE EXPLAINED.

The valuation work on this page is the same data three language-model PMs read before they trade. Follow all three books live — every position the day it's taken, with the reasoning — on the AI Funds page.

FOLLOW THE BOOKS LIVE →

⚠ Not investment advice. Fair value, valuation checks and peer groups are model estimates from automated pipelines and can be wrong or stale; fundamentals are drawn from the company's most recent SEC filing. Nothing here is a recommendation to buy or sell any security. Full disclaimer · How the desk works.